Lincoln-Way 210 Switches to Under Armour for Athletic Apparel

Lincoln-Way Community High School District 210 Meeting | November 20, 2025

Article Summary: The Lincoln-Way District 210 Board of Education has approved a new 3.5-year agreement with BSN and Under Armour to be the district’s primary athletic apparel provider, ending a long-standing partnership with Nike. The new contract offers better financial incentives and more flexible purchasing options for teams and the community.

Athletic Apparel Bid Key Points:

• The district awarded its athletic apparel bid to BSN, which will now supply Under Armour products.

• The new 3.5-year agreement replaces the previous contract with BSN and Nike.

• The deal includes improved discounts, incentives, and the ability to operate year-round online team stores for apparel.

• Varsity teams will have a three-year transition period to switch to Under Armour uniforms.

NEW LENOX — The Lincoln-Way Community High School District 210 Board of Education on Thursday, November 20, 2025, approved a switch in its athletic apparel, moving from Nike to Under Armour through a new 3.5-year contract with BSN Sports.

The board unanimously awarded the athletic apparel bid to BSN, which presented a proposal with Under Armour after Nike chose not to submit a bid for renewal. The previous contract with Nike had concluded on June 30.

Superintendent Dr. R. Scott Tingley highlighted several benefits of the new agreement. “The discounts they’re providing and the incentives that they provided we haven’t seen before in a proposal like this,” he said.

A key feature of the new contract is the ability for schools and teams to operate online “team shops” year-round. Previously, stores were only open for short two-week periods. Under the new deal, a store like the Lincoln-Way Central athletic department’s could remain open continuously, allowing parents and fans to purchase customized gear at any time.

“It can customize to the activity,” Tingley explained in response to a question from board member Dana Bergthold. “Click on the sweatshirt. It can stay there.”

The agreement primarily covers athletic “cloth” items like uniforms, sweatshirts, and gloves. Varsity sports teams will have a three-year window to transition to new Under Armour uniforms. Specialized sports like dance and cheer, which use sport-specific vendors not offered by Under Armour, will not be included in the contract.

Tingley also noted that the district had faced challenges with on-time uniform delivery in recent years and expressed hope that the new partnership would provide a better experience.